Social media is quickly becoming the new wave of business, and is an effective way to boost your business’s visibility and customer base. Twitter in particular has proven to be an excellent way of providing the kind of communication and feedback with customers that smaller businesses are known for. Here are a few great reasons you should be utilizing Twitter to make your business more well known.
Having a presence on Twitter means being able to address customer concerns almost instantly. Businesses of all sizes, from ultra-corporations to small mom-and-pop specialty stores are using Twitter to advertise sales, relay information relevant to their business, and interact with customers on a one-to-one basis. Customers are able to ask questions or relay problems they may have with your product or service, allowing you to respond almost instantly to address those issues. Businesses themselves are able to follow up on their clients and customers via a public medium, increasing visibility and naturally leading to a happier customer. Small businesses who have picked up on the Twitter trend have seen an increased amount of customer loyalty simply because they are able to address concerns and questions in a quick and timely manner.
It goes without saying that increasing the online presence of your business in any form is going to increase visibility. Twitter use for businesses, especially small businesses, doesn’t have to stop at addressing customer concerns. It’s a great way to disseminate information about an industry, as well as make a business a part of a community. Tweeting relevant links and small bits of information help maintain and expand a business’s brand, further developing a customer base. Whether a business is trying to get the word out about a new product, or just trying to reach customers who haven’t yet heard of their services, Twitter is an excellent way to expand a brand’s presence on the web and show involvement with a customer’s day-to-day eperience.
Ease of Use
One of the best parts about Twitter is that it’s so easy to use. Whether Tweeting from a smartphone or a computer, learning to use hashtags and directly messaging customers is easy to pick up on. That it is a mobile platform with a limited number of characters is also an advantage, this means that a business can respond faster than they could with an email, and more conveniently than they could over a telephone. A customer doesn’t have to call, or wait around for an email reply, because the nature of the Twitter feed denotes a quick, easy response. 140 characters is the upper limit of Tweets, which means that a response can be tapped out in a matter of seconds. This saves time, an increasingly scarce asset for small business owners.