Using Twitter for Business
As technology goes, Twitter is innovative, smart, and an extremely helpful communication tool. In a matter of seconds, Twitter can be used to reach thousands – and in some cases millions – of people at the same time. With short informational messages, Twitter‘s reach has extended far beyond other social media outlets in a very short time.
In many ways, Twitter is nothing more than a mass text message, but rather than charging those who wish to use it, it is a free service. In 140 characters or less, a message can be posted, alerting followers to check out a product, picture, or simply just to make a statement. In business, it can be used by employees to alert customers to sales, changes in policy, store hours, or to connect sponsors and contributors within seconds. Another use is just as necessary: Twitter may give employers a way to contact their employees all at once.
Although not all businesses make use of this service, Twitter has become an ideal way to learn more about a certain product, business, or service without having to weed through comments from other users, pages filled with photographs, or verbose blocks of text. With only minimal effort, Twitter users can keep up to date with their favorite products, stores, and services.
Over the past few years, the number of people that use smartphones, tablet computers, and even PDA devices has increased monumentally, allowing consumers to keep their technology on hand at all times. Now, people do not have to be on a desktop or laptop computer to surf the web, and Twitter has made great use of that fact. Since users can select different notification levels, they choose which alerts they get from those that they follow, eliminating the feeling of being bombarded by messages and information.
Twitter’s setup is one of the things that makes it so unique and useful. Since the users get to choose who they follow and when they check their Twitter feeds, all each business has to do is put the information out there, and wait to see the response. Since users can interact directly with those that they follow, feedback can be given immediately, taken under consideration, and responded to directly.
For businesses interested in keeping with the times and attracting more attention from the tech crowd, Twitter is an ideal – and simple – medium with which to do so.