Social media is quickly becoming the new wave of business, and is an effective way to boost your business’s visibility and customer base. Twitter in particular has proven to be an excellent way of providing the kind of communication and feedback with customers that smaller businesses are known for. Here are a few great reasons you should be utilizing Twitter to make your business more well known.
Having a presence on Twitter means being able to address customer concerns almost instantly. Businesses of all sizes, from ultra-corporations to small mom-and-pop specialty stores are using Twitter to advertise sales, relay information relevant to their business, and interact with customers on a one-to-one basis. Customers are able to ask questions or relay problems they may have with your product or service, allowing you to respond almost instantly to address those issues. Businesses themselves are able to follow up on their clients and customers via a public medium, increasing visibility and naturally leading to a happier customer. Small businesses who have picked up on the Twitter trend have seen an increased amount of customer loyalty simply because they are able to address concerns and questions in a quick and timely manner.
It goes without saying that increasing the online presence of your business in any form is going to increase visibility. Twitter use for businesses, especially small businesses, doesn’t have to stop at addressing customer concerns. It’s a great way to disseminate information about an industry, as well as make a business a part of a community. Tweeting relevant links and small bits of information help maintain and expand a business’s brand, further developing a customer base. Whether a business is trying to get the word out about a new product, or just trying to reach customers who haven’t yet heard of their services, Twitter is an excellent way to expand a brand’s presence on the web and show involvement with a customer’s day-to-day eperience.
Ease of Use
One of the best parts about Twitter is that it’s so easy to use. Whether Tweeting from a smartphone or a computer, learning to use hashtags and directly messaging customers is easy to pick up on. That it is a mobile platform with a limited number of characters is also an advantage, this means that a business can respond faster than they could with an email, and more conveniently than they could over a telephone. A customer doesn’t have to call, or wait around for an email reply, because the nature of the Twitter feed denotes a quick, easy response. 140 characters is the upper limit of Tweets, which means that a response can be tapped out in a matter of seconds. This saves time, an increasingly scarce asset for small business owners.
Using Twitter for Business
As technology goes, Twitter is innovative, smart, and an extremely helpful communication tool. In a matter of seconds, Twitter can be used to reach thousands – and in some cases millions – of people at the same time. With short informational messages, Twitter‘s reach has extended far beyond other social media outlets in a very short time.
In many ways, Twitter is nothing more than a mass text message, but rather than charging those who wish to use it, it is a free service. In 140 characters or less, a message can be posted, alerting followers to check out a product, picture, or simply just to make a statement. In business, it can be used by employees to alert customers to sales, changes in policy, store hours, or to connect sponsors and contributors within seconds. Another use is just as necessary: Twitter may give employers a way to contact their employees all at once.
Although not all businesses make use of this service, Twitter has become an ideal way to learn more about a certain product, business, or service without having to weed through comments from other users, pages filled with photographs, or verbose blocks of text. With only minimal effort, Twitter users can keep up to date with their favorite products, stores, and services.
Over the past few years, the number of people that use smartphones, tablet computers, and even PDA devices has increased monumentally, allowing consumers to keep their technology on hand at all times. Now, people do not have to be on a desktop or laptop computer to surf the web, and Twitter has made great use of that fact. Since users can select different notification levels, they choose which alerts they get from those that they follow, eliminating the feeling of being bombarded by messages and information.
Twitter’s setup is one of the things that makes it so unique and useful. Since the users get to choose who they follow and when they check their Twitter feeds, all each business has to do is put the information out there, and wait to see the response. Since users can interact directly with those that they follow, feedback can be given immediately, taken under consideration, and responded to directly.
For businesses interested in keeping with the times and attracting more attention from the tech crowd, Twitter is an ideal – and simple – medium with which to do so.
Importance of using Hashtags
Twitter is quickly becoming one of the most popular social networks on the Internet. It is a place where people are communicating with one another every second of every day. It has been credited with helping to topple regimes, create social change, and help corporations connect with people. It has also been known to be one of the most popular places to market to the masses. Regardless of if you are a small business trying to reach more customers or just an individual wanting to be noticed, you need to know how to tweet well.
One of the biggest mistakes that people make with their tweets is to simply tweet out their most mundane thoughts or actions throughout the day. They believe that this is what Twitter is supposed to be used for, but this is not the most effective use of the utility by far. Instead, when you are trying to tweet well, you need those tweets to stand out from the rest of the things that people are pumping out to the masses.
It is vital to use hashtags at the end of all or almost all of your tweets to generate more attention. You need to do this because hashtags are what help your tweets to be found when people are searching Twitter for certain keywords. This is to say that when someone types a keyword or phrase into the Twitter search bar, it is going to be much easier to for them to find your tweets when they are labeled a hashtag of the same keyword.
Hashtags can include anything that you want them to include. If you have a particular product that you are trying to advertise, then you might consider including the name of the product as the hashtag. This would help when someone searches the name of that new brand.
Whenever someone finds your tweet, this increases the chances that it will be retweeted on your profile as well as the chance that the person who found your tweet will read it and get something from it. For all you know, they could end up being the person who purchases your product and tells all their friends about it.
Hashtags are the key to being noticed on Twitter. People may make fun of them from time to time, but it is the primary way that people are able to get messages out to the masses.